📚 What You’ll Learn
- ✅ Introduction to Digital Marketing: What is digital marketing, channels, funnels, online consumer behavior
- ✅ Marketing Fundamentals: Branding, positioning, value proposition, marketing psychology
- ✅ SEO Basics: How search engines work, on-page vs off-page SEO
- ✅ On-Page SEO: Keyword research, meta tags, content optimization, internal linking
- ✅ Technical SEO: Site speed, mobile optimization, indexing, schema, Core Web Vitals
- ✅ Off-Page SEO: Backlinks, link building strategies, outreach
- ✅ Local SEO: Google My Business, local rankings, reviews
- ✅ Content Strategy: Content planning, calendars, funnels, storytelling
- ✅ Blogging & Copywriting: SEO content, persuasive copywriting, headline writing
- ✅ Video Marketing: YouTube strategy, reels, shorts, video SEO
- ✅ Social Media Fundamentals: Platform overview: Instagram, Facebook, LinkedIn, Twitter
- ✅ Instagram Marketing: Reels strategy, growth hacks, analytics
- ✅ Facebook & LinkedIn Marketing: Business pages, B2B strategy, lead generation
- ✅ Community Building: Engagement, brand voice, audience retention
- ✅ Google Ads: Search ads, display ads, keyword bidding, quality score
- ✅ Facebook & Instagram Ads: Campaign setup, audience targeting, creatives
- ✅ Ad Optimization: A/B testing, scaling campaigns, reducing ad spend
- ✅ Marketing Automation: Funnels, drip campaigns, CRM concepts
- ✅ Affiliate Marketing: Affiliate models, tracking, commission structures
- ✅ Influencer Marketing: Brand collaborations, influencer outreach
- ✅ Google Analytics: Traffic analysis, user behavior, conversions
- ✅ Google Search Console: Performance, indexing, SEO insights
- ✅ Conversion Rate Optimization (CRO): Landing pages, funnels, heatmaps
- ✅ Online Reputation Management (ORM): Reviews, brand monitoring, crisis handling
- ✅ Growth Hacking: Rapid experimentation, scaling techniques
- ✅ Digital Marketing Strategy: End-to-end campaign planning & execution
- ✅ Freelancing & Agency Model: Client acquisition, proposals, pricing
- ✅ Interview & Career Preparation: Job roles, marketing case studies, portfolio
Digital MarketingSEOSocial MediaGoogle AdsContent MarketingAnalyticsGrowth Marketing
💼 Career Scope
Digital Marketer, SEO Specialist, PPC Expert, Social Media Manager, Growth Marketer